New San Francisco Emergency Edition This is the complete eight-page edition of Vol. XVII, No. 1, Sunset Magazines May 1906 New San Francisco Emergency Edition. The
cover, executed by famed artist Maynard Dixon, is titled The
Spirit of the City, to signify San Franciscos rise from the flames
of the 1906 disaster.
The
contents page lists the credit for the cover art, and the article
San Francisco by Edward H. Harriman
(1848 - 1909), president of the Southern Pacific Company, then owner and
publisher of Sunset Magazine. Harrimans
three- Harrimans
article follows closely the narrative suggested in circulars
to State chambers of commerce from James Horsburgh, Jr., General Passenger
Agent for Southern Pacific. He was also in charge of Sunset magazine, then
devoted to extolling the wonders of California, and was a promotion tool
for the railroad.
Horsburghs
explicit instructions were to downplay the damage caused by the earthquake,
and to emphasize the destruction of San Francisco by fire.
Page 6 is
titled Greetings from the Publishers
and is a signed article by the editor Charles Sedgwick Aiken, who apologizes
for the emergency edition, and explains how the magazines offices were
destroyed by the Great Fire. He also promotes future articles for the June
1906 edition, including Charles Warren Stoddards The Making of a
Mission.
Page 8,
the back cover, features a verse titled The
Choice, by Charles K. Field, and line art by Maynard
Dixon. There is a note from Sunsets editor which accompanies this verse:
He entered
broadcasting in his 60s, and was Cheerio on KGO-AM in the mid
1930s. He wrote The Story of Cheerio in 1936, and also authored,
in 1940, Cheerios Book of Days; Comfort, Cheer and Encouragement
for Every Day in the Year, a book of quotations for each day written
under his radio name Cheerio.
Field, however,
is best known for writing this ditty following the 1906 earthquake:
A bronze tablet with this verse may, today, be found attached to the former A.P. Hotaling warehouse on Jackson Street, in the heart of the Barbary Coast. |