With 
the California Diamond Jubilee in full sway, with columns of print filled 
 daily with historical material, and reminiscences of men and women whose hey-days 
 were spent in the colorful San Francisco of long ago, it is only natural for 
 one of the Far Wests oldest magazines to come forward with claims to 
 fame. The News Letter was established on July 20, 1856, in this city, by Frederick 
 Marriott, also founder of the Illustrated London News.  
Twenty years 
 after the News Letter was first printed, the telephone was invented by Alexander 
 Graham Bell, in 1876. In 1878, San Franciscos first telephone instruments 
 were installed in the News Letter office at Merchant and Montgomery streets, 
 and in Mr. Marriotts home at the corner of Jones and Lombard streets. 
 Today, San Francisco has 28.8 telephones for each one hundred inhabitants, 
 the highest average of any important city in the world. Obviously, the honor 
 of being the first subscriber is not a small one.  
Telephone growth 
 is a barometric indication of national, state and civic development. The 
 metal threads of Americas telephone lines are now inseparably woven 
 into the fabric of modern business, professional and industrial life. 
  
Many telephone 
 buildings have been constructed in San Francisco within the past two 
 years, the most notable of which are the new one million dollar, six-story 
 business office and exchange building, at 444 Bush Street, and the recently 
 completed Graystone Exchange Building, at Bush and Larkin streets. The 
 most conspicuous structure, however, is the magnificent 26-story, Coast 
 Division Building of the Pacific Telephone and Telegraph Company now 
 practically completed and fully occupied. This skyscraper graphically 
 indicates the trend of business architecture from the ornate and rococo 
 styles of former years to designs in which simplicity is tempered with 
 a rugged beauty essentially western in character.  
The 
 telephone companys Coast Division building stands on the site 
 of a four-story brick and concrete structure, at 140 New Montgomery 
 Street, designed by A. A. Cantin, who was associated with the firm 
 of Miller & Pflueger in planning the present edifice. The old building 
 housed telephone company General Offices and 600 employees until it 
 was destroyed in 1906.  
 San Franciscos 
 new skyscraper contains the telephone companys General Offices 
 and various departments of the Bay and Coast Divisions, providing 
 space for 2,000 employees. It houses no operating equipment and 
 replaces offices formerly located in eight variously situated buildings.
San Franciscos 
 new skyscraper contains the telephone companys General Offices 
 and various departments of the Bay and Coast Divisions, providing 
 space for 2,000 employees. It houses no operating equipment and 
 replaces offices formerly located in eight variously situated buildings. 
  
The 
 skyscraper is located on the west side of New Montgomery Street, 
 with a frontage of 160 feet on the latter thoroughfare and a depth 
 of 147 feet on Minna and Natoma streets. It is L shaped with full 
 frontage on New Montgomery Street and a wing extending the depth 
 of the lot on Minna Street. Eventually a wing will be built on 
 the south side.  
The 
 interiors are entirely fireproof and are exceptionally well 
 lighted. Its features include a cafeteria for women employees 
 and an assembly hall seating 400 people.  
 The building was started on January 1, 1924.  
 In erecting this monument to western progress and foresight, 
 the telephone company brings home a definite realization 
 of the tremendous importance and extent of our communication 
 facilities. The initiative and resourcefulness is the same 
 sort that animated the first publisher of the News Letter 
 in subscribing for the first telephones in this city, qualities 
 reinforced by an unbounded faith in the future of San Francisco 
 and California.
San Francisco News Letter
Diamond Jubilee Edition
September 1925